Hello!
My name is Daniel Shubin, I'm a graphic designer and illustrator. My main areas of interest are character design, magazine graphics, posters and editorial illustrations.
I always open for cooperation.

Criteria in illustration

I was once asked in an interview: "How can I determine if an illustration is of high quality?
Some people like it, but others don't.
There must be some objective criteria that prove the image's quality."


Let's put aside for a moment that an illustration is a work of art, an individual product of an artist's work, and a matter of personal taste. In theory, any created image could be used as a cover or a poster. It's difficult to distinguish the criteria for good illustration, and there's no perfect recipe. However, we can say that an image should effectively satisfy its objectives. For example, if it's a poster, the idea the illustrator is trying to convey depends on their work with the format. A poster is viewed from a distance, like any other outdoor advertising, so fine details can interfere with the reception of the idea. On the other hand, if the page size allows it, why not fill the image with details? It will be more interesting to look at and can help the reader better understand and remember the information presented in the text. An illustration can effectively reach clients from the customer through a book cover or a fun character on a package of cookies. We live in an era of visual oversaturation, where billions of images are exchanged every minute on the internet. However, only a few become legendary memes because their creators were able to find an artistic solution that resonated with people and made them want to share the picture with friends. That's why the effectiveness of an illustration, in terms of how well it helps achieve its goals (such as increasing sales, creating a sense of fear in a book's pages, or generating laughter on the internet) is an objectively important criterion for its quality. Everything related to the visual aspect and technique is highly debatable.
danielshubin.com. 2020.
DANIEL

I'm a graphic designer and illustrator. My main areas of interest are character design, magazine graphics, posters and editorial illustrations.
I always open for cooperation.

SHUBIN
Playing Arts is a collective art project that gathers designers and illustrators
from all over the world with an idea
to express their vision of an ordinary playing card using personal styles, techniques and imagination.
www.store.playingarts.com
for Esquire Magazine 2021
for Esquire Magazine 2021
for Esquire Magazine 2021
for Esquire Magazine 2021
Esquire Magazine
for Esquire Magazine 2021
HOME BAKED cake mixes
HOME BAKED cake mixes
The character for cake mixes and package design
for Esquire Magazine 2021
for Esquire Magazine 2021
Cover for a storybook
Cover for a storybook
I have made a cover for storybook of my friend Rodrigo Oliveira / Brazil
ILLUSTRATION FOR THE COVER OF SIBERIAN NEFT MAGAZINE
ILLUSTRATION FOR THE COVER OF SIBERIAN NEFT MAGAZINE
GAZPROM NEFT PJSC / www.gazprom-neft.ru Producer: Eugenia Antonova, Head of Visual Communications
ILLUSTRATION FOR THE COVER OF SIBERIAN NEFT MAGAZINE
ILLUSTRATION FOR THE COVER OF SIBERIAN NEFT MAGAZINE
HOME BAKED cake mixes / CHOCOLATE TASTE
HOME BAKED cake mixes / CHOCOLATE TASTE / USA
The character for cake mixes and package design
Greeting card for Oilman`s Day | Gazprom Neft
Greeting card for Oilman`s Day | Gazprom Neft
GAZPROM NEFT PJSC / www.gazprom-neft.ru Producer: Eugenia Antonova, Head of Visual Communications
Stephen King`s story concept art
NEEDFUL THINGS by Stephen King
( cover`s design concept )
for Esquire Magazine 2021
for Esquire Magazine 2021
Songs of freedom
Songs of freedom
The illustration for IRPC / International reggae poster contest
Art for an article about UTUBE
Illustration for Esquire (Moscow) / Feb 2020
Art for an article about UTUBE
Weekly illustrations for MEDIUM.COM
Weekly illustrations for MEDIUM.COM
Customer: unitedtraders.com Producer: Daria Ofitserova
Weekly illustrations for MEDIUM.COM
Weekly illustrations for MEDIUM.COM
Customer: unitedtraders.com Producer: Daria Ofitserova
Weekly illustrations for MEDIUM.COM
Weekly illustrations for MEDIUM.COM
Customer: unitedtraders.com Producer: Daria Ofitserova
Visual metaphors / Ekaterinburg city
Visual metaphors / Ekaterinburg city
personal project
The trap
The trap
The personal project
For WWF / 2019
For WWF / 2019
The illustration for article about COVID-19
The illustration for article about COVID-19
GAZPROM NEFT PJSC / www.gazprom-neft.ru Producer: Eugenia Antonova, Head of Visual Communications
Tula city
Tula city
personal project
for Esquire Magazine 2021
for Esquire Magazine 2021

CRITERIA IN ILLUSTRATION

I was once asked in an interview: "How can I determine if an illustration is of high quality? Some people like it, but others don't. There must be some objective criteria that prove the image's quality."
Let's put aside for a moment that an illustration is a work of art, an individual product of an artist's work, and a matter of personal taste. In theory, any created image could be used as a cover or a poster. It's difficult to distinguish the criteria for good illustration, and there's no perfect recipe. However, we can say that an image should effectively satisfy its objectives. For example, if it's a poster, the idea the illustrator is trying to convey depends on their work with the format. A poster is viewed from a distance, like any other outdoor advertising, so fine details can interfere with the reception of the idea.
On the other hand, if the page size allows it, why not fill the image with details? It will be more interesting to look at and can help the reader better understand and remember the information presented in the text. An illustration can effectively reach clients from the customer through a book cover or a fun character on a package of cookies. We live in an era of visual oversaturation, where billions of images are exchanged every minute on the internet. However, only a few become legendary memes because their creators were able to find an artistic solution that resonated with people and made them want to share the picture with friends. That's why the effectiveness of an illustration, in terms of how well it helps achieve its goals (such as increasing sales, creating a sense of fear in a book's pages, or generating laughter on the internet) is an objectively important criterion for its quality. Everything related to the visual aspect and technique is highly debatable.
Hi! It`s nice to meet you!
Your message will be sent to hi@danielshubin.com
danielshubin.com. 2020.